Can everyone please just read through the Cultural Mapping write-ups (although they are rather long and boring). Cos we’re gonna have to do some reflection on it during GC tomorrow. THANKS!

chenchel
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Topic: North East Asian
Shiro Japanese Haute Cuisine

• Japanese Restaurant serving traditional Japanese food
• Shiro : meaning white - Japanese Haute Cuisine restaurant
• Set up 5 years ago
• Although they serve traditional Japanese food, staff wear western clothing
• Menu changes every 3-4 months depending on the seasons in Japan.
• Dishes are chef inspired
• 90% of ingredients imported from Japan
• Customers can only come by reservation
• Seating for 30 people , can hold small private events
• Mostly attracts locals and parents with children above 12
• Specialty is the Dinner Course
• Chef has more than 20 years experience from Japan

Theatre concept – black interior designing
Guests are audience at the sashimi counter while the chefs are the actors preparing their food.

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Topic: Food Centers and Hawker Centers
Farrer Rd. Hawker Centre.

Question 1: How long has your stall been working as a food vendor stall in business?

King George Delights: 9 years
Taj Mahal Drink Stall: 4 months
Muhammed Mustafaq That Judeen Cafe: 5-6 years
Noo Cheng Adam Rd Prawn Noodle: 20 years

Question 2: How many times have you switched location? From where to where?

King George Delights: 3 times. Hougang to Lucky Rise to Adam Rd.
Taj Mahal Drink Stall: 1 time. From Serene Centre.
Muhammed Mustafaq That Judeen Cafe: Never.
Noo Cheng Adam Rd Prawn Noodle: Never.

Question 3: Are you satisfied with your job? Are you satisfied with your stall’s dimensions or do you wish to expand to a bigger stall?

King George Delights: Not satisfied. Satisfied.
Taj Mahal Drink Stall: Satisfied. Satisfied.
Muhammed Mustafaq That Judeen Cafe: Satisfied. Not satisfied.
Noo Cheng Adam Rd Prawn Noodle: Satisfied. Satisfied.
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Topic: Indian Restaurants
Heritage-The North Indian Cuisine

• Established in 2003
• Restaurant set-up to introduce authentic North Indian food to Singapore
• Specialises in Indian street food (e.g. corn bhel, papri chaat and masala chai)
• Targets the foreigners who live around the 6th Avenue area as well as the Indian Singaporeans
• Receives mainly regular customers
• From Monday to Thursday, the restaurant receives 20-30% of its customers
• $25-$30 per head

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Topic: Latin- American Cuisine

The Brazilian Churrascaria

- Established in 1995
- Churrascaria is Portuguese for bbq
- Service is good (Rated: 25/30)
- Staff tries to satisfy wishes
- Multinational staff
- Expensive
- High quality meat
- Staff makes you feel at home
- Meat is succulent and tasty (Rated: 36/50)
- Extensive salad bar
- Unique presentation
- Variety of meat
- Passador (meat waiter) slices meat onto your plate
- When finishing, another skewer will appear
- Ambience classy yet comfortable (Rated: 15/20)
- At first sight, the Brazilian Churrascaria may not be as inviting and appealing compared to contiguous restaurants however, the minute you step into the samba-music filled restaurant, you would at once alter your mindset. This hardcore-competitor is heavily-doused in Brazilian festive colours and a vibrant ambience lingers throughout the entire eatery, promoting a conducive environment for customers to utilize.

Signature Dishes
- Brazilian churrasco style beef rump
- Tenderloin
- Lamb shoulder
- Pork sausages
- Grilled pineapple

Favourites
- Snowfish marinated with coconut/lemon/chicken hearts/livers
- Cuts of beef/chicken/lamb/pork sausages
- Salad bar
- Feiioada (Black beans with spare pork parts)

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